Manufacturers make products. Those products are to sell and customers will buy the products. Simply, this is the simple process of transaction. There is seller and buyer and these are about products coming from manufacturers or companies. Of course, the process may not be as simple as that. There can be many other things to see by manufacturers, companies, and customers as buyers. In this case, price can be one of important things to see. Price play important roles. Companies will consider its pricing to make sure that the products can be bought. Then, pricing is also important since it is about buyers’ ability to buy the products. There is also tendencies of customers or buyers in finding products with more affordable price. That is why they will try to make comparisons to find the most suitable quality and prices.
About the prices, there can be many things affecting pricing decisions by the companies and manufacturers. There are some internal costs and this becomes main factors in pricing. Production costs become the first point to consider. Companies will not make prices that will only make them face bankruptcy. That is why they will make better pricing based on the production costs. It can be affected by the materials and ingredients, tools, and people working on those products. Then, there are also promotional costs. This one also becomes so important. Without proper promotions, products are not known by customers, so there will be less possibility to get the products sold. However, there are various kinds of strategy in advertising and promoting the products and some companies can press the costs for promotion, so the prices can be more affordable.
Then, there are also external costs. About the external costs, mostly it is related to the competitors. There are always competitors whatever the products are. That is why there are competitions in setting the prices. It is because customers and buyers will always look for more affordable prices, especially when it is between products with similar quality. That is why setting price can be so tricky and there can be many ways to press the prices, so competitors may not be able to get better position in market. Distribution can be other points that can determine the price. Surely, pricing is not easy things to do by companies and manufacturers. There can be many things to consider since they must be able to provide good prices so they can get profits. On the other sides, they need to set affordable prices, so they still can get better position in market.